The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.
Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.