forceMAJEURE Design was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform. Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a custom golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.
forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.
F3, as a portable water flosser, is just the size of the iPhone when packed and convenient for storage. Due to the airtightness requirements in the industry, the relief port must be open when drawing the water tank, while F3's unique wedge-shaped design can naturally deflate and reduce negative pressure without opening the relief port, and will automatically clip-on after stretching in place and form a good seal. The overall design is simple. The dust-proof cover at the water inlet is brief and delicate, while the wavy glass shell with skid-resistant function gives users a new experience.
Inspired by octopus's tentacles, the product can be flexibly controlled to penetrate into various tooth corners, S7 has pioneered a 4D elastic brush head, which can bend elastically to deeply clean teeth while protecting consumers' sensitive gums. Applying the step-less acceleration principle of racing cars to the electric toothbrush, users can adjust the power of toothbrush step-lessly to meet various oral cleaning requirements. The simple and pure geometry matched with the glass panel integrates the interactive interface as one, realizing the perfect unity of function and form.
The design is inspired by the origin of Dengo's cacao – the heart of the Atlantic Forest in Bahia, Brazil. The cacao is harvested in cabruca, a traditional agroforestry and forest-positive system. In an effort to inspire, create brand recognition and convey the brand's message to the consumer, the designers turned the chocolate bar into a sculpture that represents some of the surrounding elements, such as dry leaves on the ground, foliage of the tall trees that provide beautiful play of light and shadow, and a variety of seeds.
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