Homemade allows everyone to craft a Pepsi where and when they want with quality ingredients and no artificial sweeteners, blending flavor and sparkling water to their preference. The design language of the pods, bottles and packaging is clean, light and joyous. The Pepsi globe recurs in the shape of the pods, the simple logo treatment and in graphic silhouettes that resemble bubbles. The font of the logo has a hand-scribbled, human feel that emphasizes the homespun quality of the product.
This fountain is designed specifically for Stubborn Soda. Stubborn Soda is about doing things the right way, even if it is the hard way – because it tastes better. The brand values translate consistently into the Visual Design Language, colors, materials and finishes. The main focus point in the consumer journey is the pouring area with visible branding. The unique pull—tab handles convey a unique craft soda pouring experience.
The PepsiCo Beverage Station at PepsiCo’s Purchase headquarters is one of the flagship designs that allows users to customize their own beverage through mixology. Positioned as an arc, the layout creates a surprise moment of discovery, gradually displaying the touch-screen interfaces of the Spire fountains in an array that is impressive and inspiring. A black Corian background seamlessly integrates the equipment, allowing the touch-screen engagement to become the primary sensorial experience. The façade allows customization and integration in the surrounding environment of the interior space.
Pepsi Spire 3.0 is a state-of-the-art touchscreen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience offering up to 500 beverage combinations. Spire 3.0 utilizes a personal 15.6” touchscreen and combines it with an integrated ice dispensing capability within a medium footprint that provides versatility to fit into various restaurant types.
Known as HelloGoodness, two side-by-side vending units coexist: one dispenses our better-for-you beverages and the other our better-for-you snacks. The design simplifies the vending experience by providing a clean surface with a framing element that visually ties the glass areas between the two units. Consumers want more choices for what they eat and drink on the go, and HelloGoodness offers a fresh interpretation of the traditional vending experience by helping to provide the choices they want.