The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.
Art Nouveau Desk is a masterpiece that has been created from different types of reflected arts from different eras. The desk is produced of massive handmade carved beech wood with flawless curves in sinuous and organic forms with the implementation of handmade Boulle and veneer marquetry attributed to André Charles Boulle (1642-1732)
Lofoten Water, Winner of Best Tasting Water 2016, is Arctic natural drinking water and made to reflects the beautiful and unique Lofoten Islands with its unspoilt landscape of rugged mountain peaks, deep fjords and sheltered inlets. To capture and articulate the purity and premium character of Lofoten Water required a structural design and graphic expression of both prominence and nuance. This was achieved in the juxtaposition of a bottle that moves from a slender body of horizontal lines to delicate shoulders, alongside the contrasting angles of a cap inspired by the mountain peaks of Lofoten
SoulSpice offers high-quality organic spices. So the packaging design needed a premium feel while reflecting the brands’ sustainable and natural philosophy. In contrast to traditional spice brands, Studio Grau created a packaging design that reflects the spices´ inherent value and colorfulness, with unique hand-drawn patterns for each spice. The beautifully designed glass containers encourage the custumer to reuse the glass and not through it away. The design focuses on the joy of good food, sharing and living with responsibility thereby staying true to the brand’s motto: Taste That Matters
"Hayat Ağacı" is based on a longstanding mthological perception that symbolizes the spirit adapting to the earthly affairs without breaking the bonds with its soul and essence.It gives hope by suggesting the strenght of the tree, the nature, promosing exuberant days ahead.The biggest challange of this product is;changing the structure of a regular tree into a lighting structure by a huge hand-made commisioned product. It's charming body and shining branches like diamonds makes the product unique.
Heaven Drop is a cinnamon roll filled with pure honey that is used with tea.The idea was to combine two food that are used separately and make a whole new product.The designers were inspired by the structure of the cinnamon roll,they used its roller form as a container for honey and in order to pack the cinnamon rolls they used beeswax to isolate and pack cinnamon rolls.It has Egyptian figures depicted on its surface and that's because Egyptians are the first people who realized the importance of cinnamon and used honey as a treasure!This product could be a symbol of heaven in your tea cups.