I was inspired by the idea of creating a design oriented towards the young generation. I wanted to make up and embody a design, which would communicate with the target audience using their language. Which would be close, clear to them, address their daily needs. Besides, I wanted to make a stylish, modern and attractive design, so that my client’s product would compete successfully against the other players on the light alcoholic beverage market. And, of course, I strived to create a design, which would fully reflect the product’s name “Fly”.
Hopt is a delicious clean soda fusing hop extracts with natural flavours and less than half the sugar of leading regular soft drinks. Through 'lean start-up' methodologies like rapid prototyping and extensive quantitative research, Hopt's multifaceted user-centred design unfolded. Over 15 features are built into each bottle, all offering specific benefits to the user considering their functional, social and emotional needs whilst socialising. Crafted by a team across Melbourne, Tokyo and Auckland, including agency partner Shine, Hopt was created in 2013.
LLAB Design Ltd. were commissioned by Kelly Services Hong Kong to design a festive gift which their consultants could hand-deliver to meet new clients and reconnect with old ones. The gift had to trigger clients’ interest in Kelly’s comprehensive solution, and serve as an ice-breaker helping the consultants to promote Kelly’s full range of services to their existing and potential clients. The design with the wishful knot and hexagon represents Kelly’s 360° talent solution as a complete solution offering unlimited possibilities to deliver ultimate satisfaction to Kelly’s clients.
"/" Lamp is an object that gives the chance of choice. A subjective and personal choice. It is an object at the middle of two opposite state. Intervention or non-intervention places it in one of them. The main intent of this object was to provoke and to establish a personal relationship between the lamp and its end user, making it more "valuable" and given him the possibility to choose between breaking it or leaving it intact. It empowers the owner, leaving him with the power of making a decision.
The whale skeleton staircase demonstrates the ability of the design to draw on biological forms in nature. This staircase stands out the uniqueness of the form derived from the ribs and vertebrae stylized, transformed and domesticated if necessary, to revive in a suitable environment, all the power and the effect that it can create a sculpture of this kind. This project comes in the discovery of procedural forms while maintaining the essentiality stages of construction. As a human skeleton or animal, everything is supported in an elegant, light appearance, but strong and durable as a whole.
Alien 3.0 is a limited edition of 12 copies created specially by order of French Auction House. Each piece is entirely made by hands on Italian family manufacture. Inspired by stories about extraterrestrial beings it was created in connection with the new kind of shape and perfect finishing. Several layers of lacquering gives a depth to a color and mirror reflection to the surface. Alien 3.0 has an eye-catching shape and can be the right design accent in every style interior. Alien 3.0 is an object of desire for collectors.
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