Design for Love

PepsiCo Beverage Station

The PepsiCo Beverage Station at PepsiCo’s Purchase headquarters is one of the flagship designs that allows users to customize their own beverage through mixology. Positioned as an arc, the layout creates a surprise moment of discovery, gradually displaying the touch-screen interfaces of the Spire fountains in an array that is impressive and inspiring. A black Corian background seamlessly integrates the equipment, allowing the touch-screen engagement to become the primary sensorial experience. The façade allows customization and integration in the surrounding environment of the interior space.

Pepsi Spire 3.0

Pepsi Spire 3.0 is a state-of-the-art touchscreen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience offering up to 500 beverage combinations. Spire 3.0 utilizes a personal 15.6” touchscreen and combines it with an integrated ice dispensing capability within a medium footprint that provides versatility to fit into various restaurant types.

helloGoodness

Known as HelloGoodness, two side-by-side vending units coexist: one dispenses our better-for-you beverages and the other our better-for-you snacks. The design simplifies the vending experience by providing a clean surface with a framing element that visually ties the glass areas between the two units. Consumers want more choices for what they eat and drink on the go, and HelloGoodness offers a fresh interpretation of the traditional vending experience by helping to provide the choices they want.

ageLOC Me

ICE

ICE is a new electric toothbrush design which the wireless charging technology has been applied to. It means that ICE could increasingly reduce the power consumption and the charging efficiency is 6 times than the traditional one. In this case, once the users charge ICE, it will last for approximately four months which means that users need to charge ICE just three times per year. The handle of ICE is made by metal which makes it much more stable and comfortable. And the noise of vibration has been reduced to a minimum. ICE is the first all-metal electric toothbrush in the world.

Freaktion

The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.

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