Design for Love

DR.BEI

DR.BEI consists of three different materials in different heights. The spiral, coloured layer ensures elasticity, while the grey bristles dry quickly and together with the white brush elements with silver ions, prevent the accumulation of bacteria.Three bristles arranged in Yamagata structure adapting to the bass brush method of science.Four color design stands for 4 seasons and it's easier for family using separately. Scientific layout of the bristles,food grade material brush handle and pure stylish design will bring people a better oral care and a happier life.

Pepsi x Shanghai Fashion Week SS 2018

The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.

Pepsi x 7Up Chinese New Year LTO Cans

The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.

7Up Lemon Lemon

7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.

Pepsi China CNY Year of the Dog

The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.

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